Freeze! Those Shoes Don’t Go With Those Pants!
The title refers to the seminal comedy performance by the great Robin Williams in the early 1990s - Live at the Met. It was a great performance and one that summed up the era perfectly, with this quote referring to the fashion police.
“But how does this tie in with field marketing?” I hear you ask. Well, I can tell you this with gusto: extremely tenuously.
I’ve been Team Leader for The Staff Republic’s ID Smart campaign, meeting independent business owners face-to-face to discuss the roll-out of the new National Identity Cards which are now available to people living and working in the North West, as well as 16-24 year olds in London. Naturally there are some questions from some business, but many bars, clubs and newsagents take ID really seriously so in general the response has been really positive. Happy Days!
As yet nobody’s tried to get me sucked in to a political debate, but many people are interested in the near fool-proof security features (both biometric and visual checks), not to mention the fact that the National Identity Card (one of three kinds available, depending on situation et al) can be used as a passport within the European Economic Area and Switzerland. Although you couldn’t go to see Robin Williams in Los Angeles (you see what I’ve done there?) it’s much more handy than having a bulky passport to worry about. If you fancy shelling out £30 for one, you can enquire on 0300 330 0000.
I’m off to call Orson.
_
Posted by Pawan on February 26, 2010