Okay, just a quick one. Not a wee. Well, kind of. Okay, let me explain…
As I was humbly preparing myself for a day full of promotional joy with a large skinny vanilla, I picked up the Daily Mirror (under no other circumstances, you understand) and flicked idly through. Sandwiched somewhere in the middle of eighteen pages of Cheryl Cole’s nine-hour tryst with her hunky dancer confident, was a tiny story about Thorpe Park‘s new horror ride. Apparently and allegedly, the park’s bosses are asking visitors to donate - and I quote - “smelly wee” to give it a distinctive whiff.
Is this the smell of fear? Can somebody ask Leslie Nielsen? As marketing goes it’s certainly an interesting one.
“So, what are our key messages? It stinks of…”
