Okay, so it’s got bog-all to do with event-marketing other than being (allegedly) the most important event in the calendar of any country (apart from the Bank Holidays, obviously), and I know that I’ve technically missed it but I thought, given the result, that it’s only prudent to mention something about it while it’s relatively fresh in the mind. Particularly seeing as there might well be another one in the next eighteen months.
I am, of course, talking about the election. Being a very well-organised chap (as I’m sure all at the Staff Republic offices will testify!) I registered for proxy-voting before I went away. Though I be thousands of miles away, my vote was going to count, damn it! And count it did, though I shan’t be telling you for whom I plumped. What? You really want to know? Okay, I’ll give you a clue. They didn’t get in. Well, they did and they didn’t. They might as well not have.
And it struck me as I reviewed some of the footage (namely the Have I got News for You Election Special) that these politicians haven’t got a clue how to engage the public. And I thought, why the heck don’t they get promotional staff to do it? Honestly, some of the training info that I’ve seen in the past reads a bit like a manifesto, and some of the promo girls I’ve worked with could get Mussolini to vote (although, since Mussolini seemed a little like Burlosconi you would have to question his motives).
After all, to quote that great philosopher of our time, David Brent, there’s no “I” in “team”, but if you look closely, there’s a “me”.