My sister drew my attention to this slice of marketing that arrived through her letterbox (experiential marketing right to your door!).
It was addressed to her so naturally she opened it, raising her eyebrows at the luxurious nature of the envelope. Nowhere near her birthday or Christmas, so who could be sending her such an opulent card?
Who? Dominic West, that’s who!
Every fan of The Wire (only the best darn cop show that’s ever been broadcast) will splutter into their coffee when they read this next bit:
Amazing! Obviously I had to have a peek. I’m a red-blooded male, but even I couldn’t resist being read love scenes from a mix of classic, modern and emerging novels. I know you guys would feel the same, so I include the link for you here. Please, please check it out. If only for the smirk on Mr. West’s face.
http://www.cartenoire.co.uk/a-fraction-of-the-whole
Imagine getting this through your letterbox. Imagine. Definitely one for your aromatic pocket.
For the marketing guys at Carte Noire it may seem as though I’m not taking this entirely seriously. If it’s any compensation, the coffee does have a deliciously smooth and luxuriously rich flavour.