I didn’t manage to catch Roland Emmerich’s effects-riddled $200million bonanza, but plenty of others did. The picture pretty much broke even on its first weekend, grossing $225million worldwide. Given that marketing costs of these movies generally end up being around a third of the budget, the next few weeks’ activity will see Sony Pictures soar into profit for this release.
It’s not that I didn’t want to watch it. These blockbusters are exactly the kind to see at the cinema, blown-up to eye-watering degree. I was, however, taking a slice of that event marketing pie. To tie in with the movie’s release, myself and a colleague were part of an elite task force (okay, I’m jazzing it up like a twisted Miles Davis) projecting a mini-teaser in and around the auditorium, foyer and outside the cinema.
Given the nature of our beast, we had quite a few questions directed our way, to which we would reply with a John Cusack smile and a voice like gravel:
“Visit sony.co.uk for a chance to win.”
Now you can do the same.