Just once every 20 Blogs a little self-indulgence is allowed, ok every 10 blogs, ahh come-on your killing me, is it that often…..... I need my therapist!!!!
So I have a little time off with my lovely wife and California beckons, in particular Los Angeles where our beautiful daughter lives with her talented husband, talented as he is a drummer in a band and boy does he spank those drums, I left with extreme motion sickness after one his gigs!!!
Now if you are going to La La land and more importantly you are me, then you have to pose…. and that means having a killer set of wheels ( it’s a guy thing!!) so a 4.6litre Mustang convertible left me shall be say aroused!!! A growl that was more impressive than if King Kong had a momentary lapse of concentration and suffered the embarrassment of flatulence, this was a head turner!!!
With our main base in LA, I quickly started plotting a variety of locations to travel to; The Hills, Sunset Boulevard, Las Vegas, New York, London……..!! Thankfully my wife was with the remind me of how ridiculous I was getting and we settled for San Diego and Las Vegas amongst other more local sites……, thank the USA that they don’t share our fuel prices!!!
So you have to admire the Americans when it comes to Customer Service, every place we visited, it’s that kind of attitiude I love to replicate when doing promotions in the UK, when your having fun, it’s contagious and this makes experiential marketing so much more rewarding as well. Involve your crowd in everything you do and they will in turn want to be involved in whatever you are promoting. The experience staying with them once you have moved on.
Living the Dream…......
