The Brief
To create & deliver a high quality memorable event for the durex play Press Launch.
Delivery
Bold, sexy & intelligent. That’s what we thought of durex as a brand & that’s what we wanted to represent with our hand picked launch team.
With this in mind we asked our London based staff to write to us & tell us why they thought they were appropriate to represent durex & our client loved the responses we got.
Asking for our staff to research the brand & evaluate their own skills & relevance ensured we had a shortlist of people talent to select from who had a genuine enthusiasm for the role & the kind of bold, intelligent personality we knew would suit durex.
Our selected team received a bespoke in-house training session on how to deliver a memorable & sensual journey through the durex play products resulting in every journalist in attendance being guided through this 1-on-1 experience with passion & flair.
Results
60 journalists went through the durex play sensorary experience with our Brand Ambassadors and it was nominated ‘Best Event of the Month’ by Beauty Magazine
